Families have shared this tradition for over three generations now. Celebrate the Golden Anniversary of The Worlds Longest Breakfast Table Thursday, June 8th through Sunday, June 11th in downtown Battle Creek, Michigan.

Tony the Tiger, Sugar Bear, Toucan Sam, Snap, Crackle, and Pop will kick off the weekend with the Cereal Festival Grand Parade Thursday evening at 6:00pm on Michigan Avenue.

Bring the family downtown Saturday morning for the World's Longest Breakfast Table. Kellogg, Kraft/Post Division & Ralston Cereals will be served along with donut holes and bananas provided by Felpausch Foods from 8:00 a.m. until noon.

Saturday's activities include Kellogg's 100th Anniversary Cereal City Classic 5K and 10K run/5K walk at the YMCA, children's activities at Kellogg's Cereal City USA and Mill Race Park, the Food Bank's "Empty Bowl" in Horse Park, and the first annual Kenducky Derby starting by Willard Library.

Battle Creek's cereal heritage is showcased during this unique downtown festival, established in 1956 as part of the Kellogg Company Golden Jubilee.

For more information call the Visitor and Convention Bureau at 269.962.2240 visit www.CerealFest.com. To participate in the Harper Creek Optimist Club's Kenducky Derby, call 269.964.7391.

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Battle Creek Area Chamber of Commerce